What is it? Return on investment or ROI is the most commonly used financial term in many conversations about spending large sums of money. Simply put, it measures the profits or benefits arising out of money invested to achieve those benefits. It should not be confused with ROCE – return…
If you’re looking to raise funds for your startup, the first question an investor will ask is what’s the return? And if you think that’s easy, it’s the annual profit divided by the investment, you’ll be wrong, e.g. annual profits of £75,000 with an investment required of £250,000 gives a…